Investors Sue PeachCap For Misrepresentation

Shelley Long Eddy (also known as Shelley Christie Eddy and as Shelley Christie Long) of Atlanta Georgia a stockbroker currently employed by PeachCap Securities Inc. and PeachCap Tax and Advisory LLC has been identified in a customer initiated investment related arbitration claim where the customer sought $22,009.49 in damages founded on accusations of sales practice violations including misrepresentations and omissions being made by the stockbroker in regard to the customer’s managed account at PeachCap. Financial Industry Regulatory Authority (FINRA) Arbitration No. 20-00402 (Feb. 11, 2020). According to the claim, the customer was placed into unsuitable investments. The claim also alleges that the customer’s account lacked diversification because of Eddy’s actions.

Eddy has been identified in six additional customer initiated investment related disputes pertaining to allegations of her misconduct while she was employed by Ameriprise Financial Services, Peachtree Capital Corp. and PeachCap. FINRA Public Disclosure indicates that a customer filed an investment related complaint pertaining to Eddy’s conduct in which the customer requested $8,405.00 in damages supported by allegations that the customer had been provided with false information from Eddy with regard to an insurance feature on an annuity that the customer purchased. The claim also alleges that the annuity was not appropriate for the customer.

On September 28, 2016, another customer filed an investment related complaint in reference to Eddy’s conduct where the customer sought $10,040.00 in damages based upon accusations of bad leveraged exchanged traded fund transactions by Eddy during the time that she was associated with Peachtree Capital Corp. Eddy is the subject of another customer initiated investment related arbitration claim on October 28, 2019 where the customer sought $43,541.00 in damages based upon accusations of the PeachCap customer’s investments being mismanaged by Eddy. FINRA Arbitration No. 19-03001 (Oct. 28, 2019).

On December 12, 2019, a customer filed an investment related arbitration claim involving Eddy’s conduct in which the customer requested $27,936.14 in damages based upon allegations of the customer’s account being exposed to bad management between October 2015 and 2017. FINRA Arbitration No. 19-03552. Another customer filed an investment related complaint pertaining to Eddy’s activities in which the customer requested $49,551.00 in damages based upon allegations of sales practice violations by Eddy with regard to the PeachCap customer’s managed accounts between 2015 and 2017. FINRA Arbitration No. 19-03747 (Dec. 26, 2019).

Eddy has also been identified in a customer initiated investment related arbitration claim where the customer sought $49,954.00 in damages founded on accusations of omissions and misrepresentations relating to the customer’s managed accounts. According to the claim, the stockbroker failed to diversify the customer’s account and had placed the customer in bad investments. FINRA Arbitration No. 20-00041 (Jan. 22, 2020).

Eddy has been employed by PeachCap since March 17, 2015.